June 28, 2018

In this day and age, most fashion is anything but slow.

Have you ever noticed how your closet is practically bursting with clothes, but you still feel like you have nothing to wear? Have you bought items in the past just because they were on sale, and you might wear them someday? Have you found that many of your clothes have shrunk, faded or gotten misshapen in the washing machine, or maybe that they have started to fall apart after only a few wears? These are all effects of the current fashion industry, where getting items out quickly and for an affordable price always trumps quality, durability, longevity and even fit. Not only do the current industry norms lead to sub-par products, they also have staggering environmental and ethical consequences, due to the number of natural resources and the amount of cheap labor required.

Why #buycanadian movement matters?

There has been recent uptick in promoting Canadian made products. This is a great news for local economy as well as for the environment. When you buy Canadian made products, you are supporting local businesses. This is really what the slow fashion is all about. 

What is slow fashion?

Some designers in the fashion industry are pushing back with a new movement, called slow fashion. The slow fashion movement is all about slowing things down and taking the time necessary to create garments made from high-quality materials that will stand the test of time, both in their style and how they fit. Slow fashion is about using fewer resources to protect the environment. It’s about garments being made by people who are being treated fairly and making a fair wage.

What can you do to become a more conscientious consumer?

Many people think that real change only occurs when a new law is passed, but as a consumer, you have a lot more power than you think. Here are a few ways you can get on board with the slow fashion movement and become a more conscientious consumer:

#1. Make your clothes last

Because clothes are so cheap, many of us simply throw away old clothes when they start to tear or rip. But, being a conscientious consumer is about making what you have last, so instead of throwing away clothes that may have holes in them, sew them up! Also, make it a point to take better care of your clothes from the beginning to make them last longer.

#2. Prefer a local brand

Every time you purchase an item, you are casting a vote with your wallet; make your vote count by supporting a company who does it right. Do your research to find out how your favorite retailers manufacture their products before you buy. Supporting a local business in your purchases will bring prosperity to your local community and reduce carbon footprint significantly.

#3. Reduce, reuse and recycle

When certain garments don’t fit you like they used to, instead of throwing them out, find a new home for them. Have a clothes swap with your friends. Chances are, they have a few things in their closets they want to get rid of that you’ll love, and the opposite is also probably true. Or, donate clothes your clothes to charities or second-hand stores. You could also use old garments for other purposes. For example, old t-shirts are perfect for making quilts!

Shop Yoga Culture today for high-quality, sustainably Canadian made yoga apparel you can feel good about buying.

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